Amy Erickson was Caribou Coffee's original Roastmaster. She helped develop the company’s rigorous coffee standards and create the roast that became known as Amy’s Blend.
I designed mulitiple in-store signage to celebrate Amy Erickson, the original Caribou Coffee's Roastmaster and to promote Amy's Blend coffee and matching merchandise.
I illustrated these cute and whimsical graphics and icons to visually walk through the steps on how #CaribouKinits works. These graphics were then used in additional collateral, signage, email and social media.