Client : ABS Sports : Logo and Website

ASB Sports is a national provider of branded athletic apparel, equipment and uniforms that lifts and inspires organizations to celebrate competition, spirit and identity.

Logo Redesign

When asked to redesign ASB Sports logo, I was focused on representing the many companies under the ASB Sports brand. In addition, the curve gives some hint to a sport ball as well as action.

Website Imagery

ASB Sports asked me to provide several concepts for the hero image for their website's home page.

Using football, basketball and volleyball as the main sports, I concentrated on imagery that spoke of energy, passion and action. I wanted to represent different genders and ethnicities.

The outcome was a powerful home page that screams "Shared Victories."

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