Aveda Corporation is a cosmetics company headquartered in Minneapolis, MN. A beautiful company is so many ways.
I have collaborated with Aveda on over 3,000 digital and print campaign projects. From website design, digital and print advertising, collateral, package design, direct mail, in-store signage, email, social media, outdoor media, window displays and other miscellaneous creative needs (phew!), all are designed to stay right on brand. When a possible fit for a project, I include illustration, hand-lettering or photoshop magic to bring a one-of-a-kind detail to my work.
I designed these whimsical illustrations to tell the story of the Aveda in-store experience and used throughout the campaign.