Aveda Corporation is a cosmetics company headquartered in Minneapolis, MN. A beautiful company is so many ways.
Event Promotion
Aveda asked me to design assets for the event, "It Smells Like Aveda" hosted in New York City for 7 days. I chose to illustrate a whimsical set of icons to visually tell the story. Aveda's signature color is black, so by keeping to a simple black and white theme, I stayed on brand and helped promote this event in a fun and inviting approach. These were used for social media and emails to help promote the event.