Aveda Corporation is a cosmetics company headquartered in Minneapolis, MN. A beautiful company is so many ways.
This campaign features the top-rated products from Aveda. I illustrated beautiful botanical line art in a shocking green to pop against the signature Aveda black and used it throughout the campaign.
In addition to the botanical line art I illustrated, the client asked for hand-illustrated bottles in a whimsical style for promoting an email offer.
I have collaborated with Aveda on over 3,000 digital and print campaign projects. From website design, digital and print advertising, collateral, package design, direct mail, in-store signage, email, social media, outdoor media, window displays and other miscellaneous creative needs (phew!), all are designed to stay right on brand. When a possible fit for a project, I include illustration, hand-lettering or photoshop magic to bring a one-of-a-kind detail to my work.