Client : Carton Ninja : Logo and Website Design
A specialized hand tool that resizes cartons for reuse.
Logo and Website DesignThe client and I worked together to come up with a "kick ass" logo for his product. His requests were to include: a perforating disk, connotations of deadly efficiency and agility, and something with a wink of fun.
We also talked about future marketing ideas and went in the direction of a logo that is a character and could tell a story. I presented a few logo options and this was the final pick. The color palette was chosen for promoting action and energy. The orange and black gives the logo a feel of dimension and interest without introducing another color. |
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PresentationOnce the logo direction was finalized, I provided a final presentation which included alternative logos that could be used for various applications. I like to make sure that all future scenarios to market a company will be a success from the beginning and provide what is needed in one shot when possible.
I also included several mock-up examples of how the logo can be applied in the print and digital world. |
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Website
Following the logo design, I got to work designing the website for this amazing product. I illustrated icons that matched the simple and playfulness of the logo and incorporated them throughout the website to keep the information visually interesting and fun.
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