Client : Carton Ninja : Logo Design
A specialized hand tool that resizes cartons for reuse.
The client and I worked together to come up with a "kick ass" logo for his product. His requests were to include: a perforating disk, connotations of deadly efficiency and agility, and something with a wink of fun.
We also talked about future marketing ideas and went in the direction of a logo that is a character and could tell a story.
I presented a few logo options and this was the final pick. The color palette was chosen for promoting action and energy. The orange and black gives the logo a feel of dimension and interest without introducing another color.
Once the logo direction was finalized, I provided a final presentation which included alternative logos that could be used for various applications. I like to make sure that all future scenarios to market a company will be a success from the beginning and provide what is needed in one shot when possible.
I also included several mock-up examples of how the logo can be applied in the print and digital world.